Subaru to sponsor Wilmington-based triathlon producer, Set-Up, Inc.
Posted: 02-16-2006 :

SANFORD, N.C. – Kelly MarCom’s Sports and Event Marketing division announced that Subaru is a major sponsor for the Wilmington-based triathlon producer, Set-Up, Inc. Local Subaru dealerships will provide cars on display at 58 events that comprise each of the four series that Set-Up, Inc. operates.

In addition to providing Subarus at each event, Subaru and Set-Up, Inc. are partnering to give away a “Subaru Season Long Pass” in each of the four series. The season pass will allow each winner to participate in any of the individual series events in 2007 for free. To enter to win, triathletes only need to test drive any Subaru vehicle at a local, participating Subaru dealership for a chance to win.

"We feel joining forces with Set-up, Inc. in the Southeast is an excellent opportunity to build Subaru brand awareness and support the sport of Triathlon" said Brian Kotenko, regional marketing manager of Subaru of America. "We are thrilled to be involved.”

“It’s great to have Subaru, the official vehicle of the outdoors made for people on the go and looking for adventure, as our presenting sponsor,” said Bill Scott, president of Set-Up, Inc. “Kelly MarCom has landed us our biggest sponsors to date and we are thrilled to have supporters of this caliber.”

About Subaru of America
Subaru of America, Inc., (SOA), is the exclusive marketer of Subaru products in the United States and services 600 dealers nationwide. Subaru products are manufactured by Fuji Heavy Industries Ltd. in Japan. In addition to producing products for the outdoor-minded driver, Subaru has partnered with a variety of organizations such as the American Speech-Language-Hearing Association, the International Mountain Biking Association and the Rainbow Endowment to name a few. For more information about Subaru’s partners please visit http://www.subaru.com/outdoorlife/partners.jsp.

About Set-Up, Inc.
Set-Up, Inc. is the largest producer of triathlons in the United States producing four series and fifty-eight events in a five state region including NC, SC, VA, GA and MD with nearly 25,000 entrants each season.

About Kelly MarCom, Inc.
Kelly MarCom, Inc., is an integrated marketing firm specializing in consulting, marketing communications, public relations, event marketing, multi-media, web development and hosting. Headquartered in Sanford, N.C. and established in 1996 by Shelley and James Kelly, the firm works with a variety of business-to-business and business-to-consumer companies.