R+M’s Second Telly Award Win For Lowes Foods TV Spot
Posted: 05-17-2007 : CARY, N.C.

Cary, NC -- R+M, a brand development and management agency, announced their second Telly Award win and first award in the commercial category. R+M received a bronze award in the Regional 28th Annual Telly Awards for their Lowes Foods 30 second television spot. The entry, Greenpoints Breakroom, was designed as part of a campaign that focused on setting the Lowes Foods’ rewards program apart from competing food retailers.

The strategic goal of the campaign was to communicate the unique advantage to the Lowes Foods Greenpoints reward program — that Greenpoints accumulate with every purchase to be redeemed for what the buyer chooses. To communicate that advantage, R+M wanted to bring the Greenpoints to life and let them speak for themselves.

“We wanted customers to relate and develop a connection with the points,” stated Creative Director Shawn Gillen. “Lowes Foods understood the importance of this connection and how we could achieve it through the value of intrigue and the ‘wow’ factor of creative.”

The Greenpoints campaign extended to print and radio media with a similar message. The campaign materials were also awarded two silver medals at the 2007 Triangle ADDY Awards competition held in March.

About 2007 28th Annual Telly Awards
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. And now, for the first time, the Telly Awards also honor work created on the Web. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 13,000 entries annually from all 50 states and many foreign countries.

About Lowes Foods
Founded in 1954, Lowes Food employs approximately 8,300 people and operates 110 stores in North Carolina, South Carolina and Virginia. The company is focused on offering fabulous, fresh foods and great groceries in an environment that is fast and easy to shop. It is committed to making the communities where it operates better places to live and work. More information may be found at www.lowesfoods.com.

About R+M
R+M builds powerful brands that positively impact the way we live. Whether for lifestyle, healthcare or life science companies, their THIRST® for branding is unquenchable. The agency has been recognized regionally and nationally for its business practices, strategic development and creative execution. Experience our passionality at www.rmagency.com.