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Triangle Interactive Marketing Association Lunch and Learn
Start Date: 02-10-2010 : RALEIGH
RALEIGH, N.C. -- The Triangle Interactive Marketing Association (TIMA) announced today that Phaedra Boinodiris, IBM’s Serious Games program manager, will present at its February Lunch and Learn session.
Inspired by IBM’s Smarter Planet campaign, Boinodiris will discuss how our planet is more interconnected, intelligent and instrumented than ever before. “Technical innovations are being leveraged across industries to revolutionize and optimize businesses, cities and the environment,” said Boinodiris. “Serious Games explores how we can utilize that innovation to create an increased connection and understanding with potential and current customers.”
In addition to being the Serious Games Program Manager at IBM, Boinodiris is also the founder of the award-winning INNOV8 program, a series of games that teaches and evangelizes Business Process Management. INNOV8 is being used in over 1000 schools worldwide and is now available for public consumption.
“Marketing and advertising are undergoing profound changes in our digital age. We want to bring experienced people like Phaedra Boinodiris to Raleigh to help all of us develop our professional skills,” said Janet M.. Kennedy, TIMA president.
About Triangle Interactive Marketing Association
TIMA is a professional organization of the marketing and design industries in digital media, based in the Triangle area of North Carolina. TIMA focuses on Education and Networking for its members as well as the promotion of the Interactive Marketing industry. For more information, please see www.triangleinteractive.com.
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