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Senior Helpers Calls on 919 Marketing for Public Relations Services
Posted: 04-30-2008 : HOLLY SPRINGS, N.C.
Holly Springs, NC – Senior Helpers, one of the nation’s leading full-service home care companies providing personal and professional caregiver services to seniors wanting to maintain their independence in their homes, appoints 919 Marketing, a top ten Triangle area marketing consulting and public relations firm, as PR Agency of Record.
“We opened 21 franchises our first year and now have over 180 locations nation-wide,” said Peter Ross, Co-Founder and CEO of Senior Helpers. “To meet the needs of this burgeoning elderly market, we needed to align ourselves with a company that had the ability to develop and implement strategic initiatives to drive strong brand awareness and industry presence. 919 Marketing has the proven track record for success and the required market intelligence, making them as an ideal partner for our growing company.”
Senior Helpers engaged 919 Marketing to execute a tactical action plan to boost brand awareness and drive leads for the company’s 180+ franchisees, through strategic public relations and marketing initiatives. As the PR Agency of Record, 919 will develop an overall PR and marketing strategy, as well as implement multi-tiered PR programs. 919 will also focus on branding strategies, securing media opportunities, and ongoing distribution of the company’s national and local franchise news.
“With the aging baby-boomer market, Senior Helpers is poised for both growth and sustainability as a leader in the senior care market,” commented David Chapman, CEO of 919 Marketing. “They have provided exceptional care and services to seniors, and we are eager to use our demonstrated methodologies to make Senior Helpers the primary choice for families in search of in-home care for their elderly loved ones.”
Over the next 20 years an estimated 15 million American seniors will be living alone and 20 percent of them will need assistance with daily tasks. As a result of the ongoing growth of the aging population, the need for senior care services becomes a significant concern for many families. Addressing this issue, Senior Helpers is focused on providing both peace of mind for the family, and quality, caring services for each of their clients.
About 919 Marketing Company:
919 Marketing Company is a hybrid business consulting and marketing communications firm, located just minutes from North Carolina’s Research Triangle Park. A team of seasoned, senior level consultants, 919 develops winning business strategies and provides the marketing horsepower required to produce clear, measurable and recognizable results. To take your company to the next level, call 919-557-7890 or visit: www.919marketing.com
About Senior Helpers:
Senior Helpers connects senior citizens with professional caregivers who provide dependable and affordable home care. Established in 2001 in Baltimore, Maryland, Senior Helpers is a leader in personal assistance that betters the quality of life for seniors and their family across the US. The company began franchising in 2005, and now they serve areas across the US. For more information, please visit: http://www.seniorhelpers.com/
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