99.9 FM The Fan Launches Exclusive Partnership with Tobacco Road Sports Cafe
Posted: 10-06-2008 : RALEIGH, N.C.

RALEIGH, N.C. - 99.9 FM “The Fan,” the Triangle’s premier sports station on the FM dial, is proud to announce their exclusive partnership with Tobacco Road Sports Café, where “The Fan” will broadcast live in their new state-of-the-art remote broadcast studio. Fans will be able catch “The Fan” at Tobacco Road Sports Café for pre-games shows that include NFL and college football, NCAA basketball games and the Masters, as well as special events throughout the year.

Tobacco Road Sports Café, located at 222 Glenwood Avenue, Raleigh, will bring Triangle sports fans a dining experience unlike any other. Fresh Southern-inspired cuisine will be offered in the main dining room, private dining room and in the bar. The bar area, designed by avid sports fans, will feature a 107” television screen surrounded by a wall of flat screens and eight recliners that have their own 42” televisions. “Tobacco Road will be a place where you can catch the game in comfortable surroundings with excellent service and delicious food,” said Brian Amra, co-owner of Tobacco Road Sports Café.

“As the premiere provider of sports entertainment and information in the Triangle, it’s very exciting to establish a ‘home away from home,’” said Mike Morgan, general manager of 99.9 FM “The Fan.” “With this new partnership, ‘The Fan’ will have a regular schedule of live broadcasts in a great sports-centric environment. It’s a partnership that’s unique to the market and a way for us to continue to deliver the best in sports entertainment to the Triangle. We’re proud to make this our regular home for NFL pre-game shows and other regular broadcasts.”

"We are excited to partner with 99.9 ‘The Fan’ as the only area restaurant that will be home to live sports radio,” said Amra. "Triangle sports fan will have the opportunity to interact with ‘The Fan’ on-air personalities and guests during pre-game shows and other events at Tobacco Road.”

For more information about 99.9 FM “The Fan,” call (919) 890-6299 or visit www.999thefan.com. For more information about Tobacco Road Sports Café visit tobaccoroadsportscafe.com.

About 99.9 FM “The Fan”
Capitol Broadcasting Company (CBC) is privately owned and operates WCMC – 99.9 FM “The Fan,” WRAL TV, and Mix 101.5. CBC stations offer the latest local, state, and national news, breaking news, and with the addition of WCMC, up-to-the-minute sports news. 99.9 FM “The Fan” is proud to offer a comprehensive list of both national broadcasts, featuring Dan Patrick and Tim Brando, as well as local Broadcasts, including The Fanatics with Mike Maniscalco and The Insiders with Scott Jackson and Mark Thomas, and broadcasts live coverage of the Carolina Hurricanes during the NHL season. 99.9 FM “The Fan” also provides the Triangle business community with a new concept in strategic marketing, the “Integrated Sports Strategy” marketing platform. This new platform is client-oriented and focuses on increasing current sales volume, growing brand equity, and building brand loyalty through on-air, online and on-sight promotions, sponsorships and sampling. For more information about 99.9 FM “The Fan,” call (919) 890-6299 or visit www.999thefan.com.