Respected Names in Ophthalmology Notice Local Eye Site’s Unique Approach
Posted: 11-14-2008 : RALEIGH, N.C.

Local Eye Site (LES) launched in April 2008, as an online networking community for all eye care professionals. Local Eye Site originally started with a regional focus, but management soon realized the national need. Seven months and tens of thousands of site visits later, LES has customers from Chicago to Miami. The website’s attention and early success results from a unique approach – adding viral networking to an online presence.

Brad McCorkle, founder of LES, comments, “Our clients understand what we understand: Recruiting needs to be targeted and all year long. So, we pull from our experiences and relationships in eye care to manage a site that consistently refreshes with content and activities designed to attract our target audience. We offer eye care related contests, forums and information as a way to attract new visitors. With our focus on gathering this group of networking eye care professionals, organizations receive the benefit of recruiting opportunities in multiple formats all year long. The result is better access to quality candidates, better patient care with fully-staffed clinics, and less stress for the organization.”

Local Eye Site’s growing client base is gaining the attention of many in eye care, including respected names at universities that have teaching programs in Ophthalmology. Although many of LES’ customers are private practices, 5 universities with Ophthalmology programs are already using Local Eye Site, including 2 of the top 10 rated programs in the nation.

McCorkle adds, “We’re excited to have the opportunity to work with these highly respected institutions and medical practices. We are dedicated to making sure our client base has an overwhelmingly positive experience so that results are the primary driving factor behind our continued growth.”

Local Eye Site’s mission is to improve the quality of eye care through improving communication, promoting educational opportunities and fostering professional development across all positions and specialties of eye care. LES provides online resources for eye care providers and enhances the internet presence of eye care practices and teaching institutions. Media contact: Brad McCorkle at brad.mccorkle@localeyesite.com or (919) 301-8539. Website: http//localeyesite.com.

Photo Link: http://localeyesite.files.wordpress.com/2008/07/3-of-us-at-booth.jpg