Sinclair & Co. Named Agency of Record for Emerging Medical Device Company TransEnterix
Posted: 07-14-2009 : RALEIGH, N.C.

RALEIGH – Sinclair & Co. has been named the agency of record for TransEnterix, an emerging medical-device company.

Sinclair & Co. will provide strategic brand development and communications counsel for the company, and oversee the launch campaign of its groundbreaking new single-incision, single-port, multi-channel laparoscopic surgical platform.

Sinclair & Co. also will be responsible for TransEnterix’s online strategy, media relations and physician and consumer marketing efforts.

TransEnterix – which secured $21 million in Series A venture capital funding – is preparing to launch its SPIDER™ single-port surgical platform early next year. The platform will allow physicians to perform abdominal surgeries without leaving a visible scar. Fewer complications, faster full recovery and an improved aesthetic result are potential benefits of the new technology.

TransEnterix partners with the world’s leading surgeons to rapidly develop pioneering technologies that revolutionize minimally invasive surgery. To learn more, visit www.transenterix.com.

Now celebrating its 20th anniversary, Sinclair & Co. delivers award-winning and results-oriented branding and marketing campaigns for some of the region's most successful companies.

Sinclair & Co. helps businesses identify brand and marketing strategies; develop integrated Web, print, broadcast and direct media campaigns; execute public- and media-relations efforts; and build stronger customer and employee relationships through effective external and internal communications. To learn more, visit www.sinclair-co.com

Contact: Karen Stinneford, 919.833.9102