Winners Announced for 2010 Triangle ADDY® Awards
Posted: 03-01-2010 : RALEIGH, N.C.

On Friday, February 26, during a gala held at Marbles Kids Museum, the Raleigh-Durham chapter of the American Advertising Federation presented its winners of the annual ADDY® Awards. Announced by local radio celebrity Teke Tabor and hosted by advertising legend Charlotte Beers, the 2010 ADDY Awards attracted a sold-out crowd to pay tribute to creative excellence within the industry.

The ADDY® Awards are traditionally presented at three levels – Gold, Silver, and Bronze, with Gold being the highest level. Winners of Gold ADDYs move on to compete at the District level, and winners at the District level automatically move up to compete among National competition. There are also generally overall winners of the ADDYs, including Best of Show and Judges Choice Awards.

Highlights of the 2010 Raleigh-Durham ADDY® gala were:

BEST OF SHOW
Agency: The Republik
Client: Wellcraft Boats
Entry: Wellcraft Brochure

JUDGES CHOICE AWARDS
Agency: Capstrat
Client: GlaxoSmithKline
Entry: Grow You, Grow Them, Grow

Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video 'Sacrifice'

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Durable People Print

ADDY® GOLD WINNERS
Category: Sales Promotion, Catalog

Agency: The Republik
Client: Wellcraft Boats
Entry: Wellcraft Brochure

Agency: The Republik
Client: Triumph Boats Inc
Entry: Triumph Brochure

Category: Sales Promotion, Campaign

Agency: The Republik
Client: Shelton Vineyards
Entry: Patricia Shultz can't count

Category: Video Sales Presentation

Agency: Capstrat
Client: GlaxoSmithKline
Entry: Grow You, Grow Them, Grow US

Category: Collateral Material, Brochure, Color

Agency: Howard, Merrell & Partners
Client: Invacare
Entry: Design Center Brochure

Category: Direct Marketing, B-to-B or Consumer

Agency: Craig Jackson & Partners
Client: MCGHealth
Entry: MCGHealth Chest Pain Direct Mail

Category: Specialty Advertising

Agency: Flywheel Design
Client: Doughman
Entry: Doughman T-Shirt

Agency: the splinter group
Client: Big Bad Breakfast Restaurant
Entry: Big Bad Breakfast Restaurant "Lard Have Mercy" T-shirt

Category: Consumer/Trade, Full Page, Color

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Ice Beard

Agency: Howard, Merrell & Partners
Client: Texas Farm Products
Entry: Economy Bites

Category: Consumer/Trade Campaign, Color

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Durable People Print

Agency: OddFellows Marketing & Design
Client: Empire Eats
Entry: Duck & Dumpling / NC Theatre Program Campaign

Interactive Media
Category: Website, B-to-B Flash, Services

Agency: Ninth Floor, LLC
Client: Elektronika
Entry: Elektronika web site

Agency: FA {fabrik agency}
Client: FA
Entry: Fabrik Agency Site

Category: Website, B-to-B HTML, Products

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Cordura Brand Website

Category: Website, B-to-B HTML, Services

Agency: Flywheel Design
Client: Clearscapes
Entry: Clearscapes Website

Category: Website, Consumer HTML, Services

Agency: French, West & Vaughan
Client: Downtown Raleigh Alliance
Entry: GoDowntownRaleigh.com

Agency: the splinter group
Client: Squirrel Nut Zippers
Entry: Squirrel Nut Zippers Website

Category: Banners / Pop-ups / Screensavers

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Drop-Down Ice Beard Banner

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Sustainability Banner

Category: Internet Commercials

Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video 'Sacrifice'

Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video - "Support"

Category: Webisodes

Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video 'Sacrifice'

Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video - 'Support'

Category: Online Campaign

Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video Campaign - "Sacrifice" and "Support"

TELEVISION
Category: National TV, Consumer Services

Agency: Ogilvy & Mather, Durham
Client: Old Dominion Freight Line
Entry: Old Dominion Trucker CEOs Campaign - TV

Category: National TV Campaign

Agency: Ogilvy & Mather, Durham
Client: Blue Cross and Blue Shield of North Carolina
Entry: BCBSNC Consumer Campaign - TV

MIXED/MULTIPLE MEDIA
Category: Mixed Media, National B-to-B

Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Durable People Campaign

ADVERTISING FOR THE ARTS & SCIENCES
Category: Public Service, Brochure

Agency: MicroMass Communications
Client: The Healing Place of Wake County
Entry: The Healing Place Awareness Brochure

Category: Public Service, Poster

Agency: MicroMass Communications
Client: The Healing Place of Wake County
Entry: The Healing Place Awareness Posters

Category: Public Service, Mixed Media Campaign

Agency: MicroMass Communications Client: Novartis
Entry: Be Transfus10n Smart Awareness Campaign

Agency: MicroMass Communications
Client: The Healing Place of Wake County
Entry: The Healing Place Awareness Campaign

ADVERTISING INDUSTRY SELF-PROMOTION
Category: Self-Promotion, Collateral

Agency: Capstrat
Client: Classic Graphics
Entry: Good Taste

Agency: Capstrat
Client: Classic Graphics
Entry: OINK

Category: Ad Club Promotion

Agency: Craig Jackson & Partners
Client: AAF-RDU
Entry: AAF-RDU American Airlines Program Invitation

Category: Self-Promotion, Campaign

Agency: LeVoyer Photographie, Inc.
Client: LeVoyer Photographie, Inc.
Entry: Haw River Mailer

Category: Self-Promotion, Mixed Media Campaign

Agency: Craig Jackson & Partners
Client: AAF-RDU
Entry: Southern Fried Advertising-Addy Award Campaign

ELEMENTS OF ADVERTISING
Category: Logo

Agency: Clean Design
Client: Imprint Learning Solutions
Entry: Imprint Logo

Agency: Mellonaid
Client: Skyward Solar Power
Entry: Skyward Solar Power Logo

Category: Photography, Campaign

Agency: LeVoyer Photographie, Inc.
Client: The Healing Place of Wake County
Entry: The Healing Place

STUDENT ADDY CATEGORIES

BEST OF SHOW (STUDENT)
Student: Niki Litts
School: Living Arts College @ School of Communication Arts
Entry: Truth TV

ADDY® GOLD WINNERS (STUDENT)
Category: Student, Magazine Campaign

Student: NJ Placentra
School: UNC - Chapel Hill
Entry: Bose

Category: Student, Television

Student: Niki Litts
School: Living Arts College @ School of Communication Arts
Entry: Truth TV

Additionally, the Raleigh-Durham ADDY® Awards would like to thank its generous sponsors for their assistance in helping celebrate the creative excellence of advertising in the Triangle: Fairway Outdoor Advertising, Exhibit Resources, Marbles Kids Museum, Rierson Photography, NCM Media Networks, AOL, Micromass Communications, Howard, Merrell & Partners, Joseph C. Woodard Printing and BigFatFilm.

About the ADDYs:
The Raleigh-Durham ADDY® Awards Competition is sponsored by the American Advertising Federation (AAF), which is a member association comprised of advertising and media professionals. Proceeds from the ADDY® Awards help support the Raleigh-Durham chapter’s educational programs, public service projects and proactive efforts in government relations. For more information, visit www.aaf-rdu.org.